Admass is a term coined in 1955 by JB Priestley for a social system based on consumerism, driven by advertising and the mass media. In such a society, great emphasis is placed on the consumption of goods and services as giving meaning and purpose to life. According to Peter Leuner's entry in the Fontana Dictionary of Modern Thought, admass, beneath its glittering surface, promotes conformism and "distorts human feelings, needs, and emotions."
- Peter Leuner, "admass," and "mass society;" and Oliver Stallybrass, "consumer society," in The Fontana Dictionary of Modern Thought, 1977.
- Daniel Bell, "mass culture," in The Fontana Dictionary of Modern Thought. According to Mr. Bell, Sontag and Poirier frequently expressed their opinion in Partisan Review. He also cites Sontag, Against Interpretation, New York City, USA; 1966; and London, England, 1967.